digital technology not only changed the apparatus and a medium that transform how i absorbed the digital world and profoundly changed how i express what i see. so these are panelists, and we're going to start with john. i would love to give you the first word here. i mean, let's talk a little bit about "fortune" magazine in the 1930s but it starts on the cusp of the depression. henry decides to keep it going nonetheless. he had big ideas for a different kind of this is journalism. and he's hiring people like james agee, archibald -- >> dwight macdonald out of your mac. >> tell us about that period of time and if you would, segue into "cotton tenants" and tell us about how that -- >> sure. i was just chewing over your idea that he could himself so badly in some respect because he was a journalist. i think is because he was a poet. that's what he started out as. the other interesting thing about that, self conception as a journalist is that a lot of the people that emmylou hired on the staff of "fortune" magazine which was founded in 1930, he announced the new magazine the week of the stoc